Pre-launch

The workday is longfor your dog.

A collar with a camera, two-way audio and GPS. Look in from anywhere, say something, and step in if you need to.

Join the list See how it works

No spam. Occasional build updates.

The Rora collar in burnt orange with a graphite camera module, photographed on a cream background

How it works

You see it. You decide. She hears you.

Rora never corrects your dog on its own. Tap through a real intervention.

2:14Rora86%

AuraHome · living room

All clear

Resting · 14 min · home, nothing unusual

Place

Home

Activity

Resting

Camera

Today

2 walks · 1 check-in · no interventions

Note — concept demo of the app. On-collar behaviour recognition arrives with the second-generation hardware. The first collars ship with GPS, camera, audio and manual intervention. Patent pending (US 64/190,213).

The collar

Three things, done properly.

See and hear them

Live video and two-way audio from the collar. Look in from your desk, say something, and hear the room answer.

Know where they are

GPS over 4G on the collar itself — no home hub, no phone needed nearby. If a door gets left open, you know within seconds.

Step in gently

Your recorded voice first, vibration second. The static option ships disabled and stays that way until you choose otherwise.

Close view of the Rora camera module, its flush lens, charging pins and matte graphite faceplate

Flush lens, matte graphite faceplate, no indicator light on the neck

The Rora collar viewed head-on, fastened in a closed loop — Front — closed, as it sits on the neck

Close view of the Rora collar’s side-release buckle, fastened — Detail — the side-release buckle, fastened

The back of the Rora collar, showing the rear of the module against the strap — Reverse — contact points sit under the module

On a 40 kg shepherd — the module sits at the front of the neck, under the chin Visualisation

Burnt orange

Visible at distance

Bone

For dark-coated dogs

Charcoal

Quiet option

Final colourways confirmed with the factory in November 2026.

Where we are

Built in the open.

A small team making one real piece of hardware. Updated as it moves.

Done

Hardware base selected, samples in hand

Aug 2026

Done

Industrial design and colourways locked

Oct 2026

In progress

Factory visit and first production run

Nov 2026

Beta programme — 25 collars, real dogs

Winter 2026

Then

First units ship to the list

Mid-2027

Aura as a puppy, lying down with the Toronto skyline and lake behind her

Aura as a puppy, walking toward the camera through deep snow

Why this exists

It started with Aura.

She's a black long-haired German Shepherd with a talent for finding the one gap in a fence. Everything in Rora traces back to something she did while I wasn't looking.

If you join the list you'll hear from me, and you'll see the parts of the build that go wrong as well as the parts that go right.

SiddhantFounder, Rora